A<FESTIVAL, Poland’s only festival dedicated to urban space, returns in 2024 with a new theme—joy. This year’s edition invites audiences to immerse themselves in cinematic explorations of the world’s happiest city, ephemeral rooftop walks, role-playing visions of the future, and thought-provoking discussions. From groundbreaking technological experiences to hands-on workshops and intimate music showcases, the festival is a celebration of urban creativity and human connection.
Building on the adaptable visual system from the previous edition, I developed a light and expressive identity that captures the festival’s celebratory spirit.
Hand-drawn illustrations weave through the design, adding a sense of spontaneity and playfulness, while an airy layout balances typography and imagery, reflecting the open and welcoming nature of this year’s theme.
